Black lipstick might be a bit too Goth for your taste, but you can't deny that 'Black Turquoise' by Olya Yakovleva is a smokin' photo shoot that makes onyx lips sizzle. By adding shimmery turquoise eyeshadow, the look transforms from downright demonic to fresh and edgy.

Check out more shots from 'Black Turquoise' by Olya Yakovleva above, and keep clicking for more ways to jazz up dark makeup from Trend Hunter's archives.

Implications - Consumers, in an attempt to make themselves stand out from their contemporaries, are resorting to idiosyncratic fashion decisions such as jet black lipstick. Corporations in other industries may also consider offering consumers products with idiosyncratic design elements in order to entice those seeking individuality.