Kristen Stewart Flips the Bird in Interview Magazine
in addition to flipping us off, Kristen Stewart is featured in some sexy bedroom shots and a very creative cover.
Implications - Urban society is so infused with a plethora of media outlets that consumers are constantly in the presence of celebrities. They form parasocial relationships with these celebrities and are willing to embrace and product or service that they endorse since there is a trust relationship. Companies can appeal to niche markets by getting a celebrity who that market supports to endorse their product.