Interview Magazine celebrates their 40th anniversary with a striking cover shoot by Craig McDean in their October 2009 issue. Hollywood starlet Kristen Stewart is the star of this cover shoot. The introspective starlet shows her rebellious spirit by giving us the finger in one of the shots.
in addition to flipping us off, Kristen Stewart is featured in some sexy bedroom shots and a very creative cover.
Implications - Urban society is so infused with a plethora of media outlets that consumers are constantly in the presence of celebrities. They form parasocial relationships with these celebrities and are willing to embrace and product or service that they endorse since there is a trust relationship. Companies can appeal to niche markets by getting a celebrity who that market supports to endorse their product.
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Segment: Females, 12-35
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