This is where I come in with various gifts for the athlete. Including everything from sports-themed lingerie to tricked-out runners and headphones, these perfectly athletic presents are sure to help you score this holiday season.
Implications - Dedicated athletes are almost cultlike in their obsession with their sport. Shopping for the die-hard athlete is not an easy task as the average spots paraphernalia is often not enough for these fanatics. Companies who produce specialty sporting goods that are rare, exclusive and represent the extent of the athlete's dedication appeal to athletic consumers.