Superstar

From Homey Heirloom Packaging to Seed-Speckled Boxes

By: Meghan Young - Published:
A focus on fresh baked good branding allows companies to hone in on the healthy qualities of the packaged food, something that is becoming increasingly important to modern society. Yet more than anything, people are concerning themselves with how natural and organic items are. Such packaging provides consumers with visual reassurance that what they are purchasing is both good for themselves as well as their families and friends.

Whether embodying a rustic element in the form of picnic blanket-like packaging or an allusion to the healthy ingredients in the food with seed and grain illustrations, these fresh baked good branding show a few ways how designers have managed to capture the essence of the food and motto of the company in the packaging. It is hard not to think of them as 'fresh.'