These Sweet Tooth Fairy Cakebites help conjure up ideas of childhood books and bedtime stories. The design was done by US-based design agency Lumber, who did an excellent job with the packaging design.
The team decided to go with a very minimalist aesthetic for the chocolate cake branding, using the subtle colors of a light blue, white and brown. No extreme bright hues were employed here, since the agency did not want anything too overpowering. A women who appears to be in the process of baking is situated on the front in a silhouetted design. She also surrounded by a decent amount of white space, which draws more attention to the logo and the name of Sweet Tooth Fairy Cakebites.
Stats for Fairytale Sweets Packaging
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Concept: Sweet Tooth Fairy
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Segment: Females, 18-35
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Fairytale Sweets Packaging
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