Superstar

Super Shapewear, From Tummy Tuck Tees to Multi-Zipper Corsets

By: Marissa Brassfield - Published:   Updated: Jun 23 2011
If you've spent some time in the sun and realize that your winter body isn't ready for swimsuit season, these fast figure fixes will get you looking fly in no time. From girdles for men to padded booty enhancers, there are plenty of options to slim you down and enhance your natural curves. Who needs plastic surgery when you can have one of these fast figure fixes instead?

Implications - A brand seeking to establish a personal connection with consumers would be wise to feature advertising that places an emphasis on traditional, everyday people. By eschewing the traditional conventions of marketing (rail-thin models and photoshopped pictures), the company exudes the aura of a brand committed to providing a positive image and product for the average consumer.