Lidoli Push-Up Boxer Shorts Help Fake A More Manly Package

By: Going Like Sixty - Published: Apr 22, 2009 • References: shop.lodoli & thesun
It’s the Wonderbra effect for men. Push-up underwear has a specially designed inner structure to enhance the sidepipe look for under-endowed guys. What Wonderbra has done for women, push up underwear will do for men.

The push up underwear was invented by Croatian designer Roland Lodoli who sells them in his store in Zagreb. The boxer briefs have bands around the legs to push up a guy’s package. As the Sun describes, "The briefs have a special pocket inside that thrusts the contents up and out."

Next up, push up swimwear. Wait, has this guy ever been swimming in cold water? Brings up a whole new topic: "Are you happy to see me, or it that your push up underwear?"

Image Credits: Croatian Times Stats for Men's Pushup Underwear Trending: Older & Buzzing
Research: 288,335 clicks in 369 w
Interest: 3.7 minutes
Concept: Men's Pushup Underwear
Related: 55 examples / 42 photos
Segment: Males, 18-55
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