Why Women and Bikes are a Match Made in Heaven
Implications - Women in scandily-clad outfits is a concept familiar to both businesses and consumers alike. The glamor of the entertainment industry often projects what most consider to be an "ideal" image of what individuals define as "beauty." These themes can be detrimental to self confidence, so companies should try to market images that people can relate to. That way, consumers can feel like the brand is an approachable one that caters to the every man.