The latest issue of bimonthly Brazilian publication The Wish Report rides on the trend of female bikers with supermodel Isabeli Fontana.
Fontana stars in the editorial 'Easy Rider' as a sexy siren on a hot motor bike with the guys all over her.
Check out other biker chic trends below.
Implications - There is something about a girl on a motorcycle that guys can't resist. Advertisements that feature similar pictures are bound to do extremely well because of society's fascination with the 'bad-girl' image. Images of girls taking on the 'bad-girl' role sends a message of sexiness, desire and thrill to the consumer. These qualities will attract both women and men towards a product.
Biker Chick Chic
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