From Ballpark Beacons to Beacon Pie Promotions

By: Rahul Kalvapalle - Sep 23, 2014
Beacon marketing is the practice of using beacon technology to connect with consumers' smartphones, allowing for targeted advertisements as giving users access to a wide array of services. It has applications in a wide variety of industries, but few have embraced it as whole-heartedly as the sports world has.

Beacon marketing is being rolled out in sports stadiums around the world to engage with fans as well as market products and services to them. Even if fans aren't directly marketed to, the simple act of giving them access to beacon-assisted services means they are more likely to buy more tickets in the future.

So far, beacon technology has been used in sports stadiums to help fans locate washrooms and parking spots, order food from their seats and interact with other fans in the stadium.