The Bridgestone Arena Used Beacons to Send Fans Coupons and Videos

By: Rahul Kalvapalle - Nov 24, 2015
References: predators.nhl & sporttechie
The Bridgestone Arena, home of professional ice hockey team the Nashville Predators, is also notable for using Beacon technology to give fans a more interactive experience during their playoff series versus the Chicago Blackhawks in April.

Around 200 beacons were located around the Bridgestone Arena and used to send exclusive information and content to fans' mobile devices depending on their location. The specific context of the beacon-conveyed information constantly changes, keeping fans pleasantly surprised. They may get coupons during one game and an awesome video during another. This sort of variation ensures that the experience never gets boring and keeps fans on their toes at all times.

This initiative shows how beacon technology can be used to make fan interactions more fun and pleasing, and keeping the fan base satisfied and engaged.