The Brooklyn Nets Are Using Beacon Technology to Improve Fan Access

By: Rahul Kalvapalle - Sep 24, 2014
References: nba & mobilemarketer
NBA team Brooklyn Nets used high-tech beacon technology to deliver messages to fans at the Barclays Center during the NBA playoffs using technology from Roximity, a location-based alert and promotions platform.

The use of beacon technology at the Barclays Center led to a significant rise in the number of Brooklyn Nets fans updating their team mobile app on their smartphone in their desire to access to beacon technology that makes them feel like a part of the team and the stadium culture like never before.

The technology was used to welcome fans to the stadium, send them offers (such as seat upgrades) based on their physical location and give them the ability to order food from their seats.