The most popular social media trends in 2012 included Instagram and Pinterest becoming household names. The two photo-based social sharing platforms took off in the past year, with Instagram eventually being acquired by Facebook.
An experiment done by Intel and Toshiba showed that social films may be a clever way to market and engage in the future. The companies looked to include viewers in the film experience as much as possible, and released new episodes of the series titled 'The Beauty Inside,' which allowed people to submit webcam videos. The result was a crowdsourced film that integrated the audience in a meaningful way.
Social media trends are further explored in the Trend Hunter Social Media Research Report. Understanding this ever-changing digital landscape is now more important than ever, so drawing out implications from the social trends that surround you is imperative.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
