Boasting the appeal of the social media starlet, the OscarPRgirl, the OscarPRgirl Looks editorial for Oscar de la Renta is stunning.
With an immense Twitter following and a subculture all of her own, OscarPRgirl is leading the fashion house to the forefront of social media-savvy brand identity. It seems a natural progression that the popular online persona transcend from the blogosphere to online styling. With her groundbreaking style tips that include wearing cardigans backwards and gems of wisdom from Oscar himself, the style story is a show of unabashed eclecticism.
The über chic picks embody understated sensuality with references to the feminine glamour of the OldR house. Showcasing crop tops, maxis and noir lips, this editorial gives a stunning take on the season’s modish offerings.
Stats for Social Network-Savvy Editorials
Trending: Older & Mild
Research: 6,474 clicks in 192 w
Interest: 4 minutes
Concept: 'OscarPRgirl Looks' Editorial
Related: 104 examples / 80 photos
Segment: Females, 12-18
Comparison Set: 38 similar articles, including: free-spirited countryside shoots, flirty fifties features, and feminine rockstar shoots.
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