Since its very beginnings, Facebook has offered its users a unique perspective from which to witness their own lives and the lives of others. This 'Drugs Set Your Timeline' campaign explores the way the recent shift to the Timeline profile increases the chronological strength of one's public posts.
The fictional Adam Barak was given his own page on the social networking website for the purpose of communicating a serious message. The Israel Anti-Drug Authority used this template to depict two possible paths of a single individual, one in which he abuses substances and another in which he keeps clean.
Through a series of photos and status updates, 'Drugs Set Your Timeline' demonstrates how much a happy and healthy person can digress in one year with the introduction of dope.
Stats for Parallel Life PSAs
Trending: Older & Buzzing
Research: 14,418 clicks in 225 w
Interest: 3.1 minutes
Concept: Drugs Set Your Timeline
Related: 68 examples / 52 photos
Segment: Neutral, 12-35
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