The Millennials Infographic Breaks Down Gen Y

By: Rebecca Byers - Published: Feb 13, 2012 • References: onlinegraduateprograms & spiral16
The Millennials infographic breaks down the habits and characteristics of Generation Y, or "millennials:" tech-savvy generation that marketers are anxious to get in touch with. According to Spiral16, the Millennials are "tech-savvy, educated people who are driving the social media shift," and with a generation that understands the need to sift through the chaos of the Internet comes the need to engage them in a way that truly "speaks" to them.

Millennials are currently aged 18-29 and are the most diverse generation in American history. The Millennials infographic breaks down the politics, lifestyle, education and work, and lists technology and music/pop culture as what sets our generation apart. In comparison, Generation X was set apart by technology use and work ethic, while the boomers relied on work ethic and general respect. Stats for Generational Marketing Guides Trending: Older & Buzzing
Research: 51,250 clicks in 223 w
Interest: 2.6 minutes
Concept: The Millennials Infographic
Related: 68 examples / 52 photos
Segment: Neutral, 12-55
Comparison Set: 25 similar articles, including: 69 pop culture infographics, 38 social media stats, and tweet-savvy infographics.