Presented by Ultrabook™ Inspired by Intel®.
The conclusion of Intel and Toshiba’s The Beauty Inside campaign has arrived, and the journey of Alex finally comes full circle. In a last ditch attempt to reconcile, Leah tracks down Alex to spend a night with him so she can witness his transformation, so she can be by his side. The finale is a must-see for anyone who has been following this emotional and engaging story.
Over the last six weeks, Intel and Toshiba have been running a campaign called The Beauty Inside. The campaign featured six interactive short films, and in the series finale, audiences finally get what they were hoping for all along: a happy ending. Leah spends a night with Alex, who is an elderly woman before falling asleep, but wakes up as a young man, played by Topher Grace (who voiced each incarnation of Alex in previous episodes, and finally appears on screen). In the poignant closing scene, Alex alludes to a happy life with Leah, and that they rarely talk about his former "condition." Just like its predecessors, this episode evokes emotion and tears.
The campaign ends on a high note. Throughout the series, audiences around the world engaged with the content, and applauded the creators for everything from storytelling and soundtrack to fan involvement. Intel and Toshiba raised the stakes with The Beauty Inside campaign, and have set the precedent for interactive social films.
In case you've missed an episode, be sure to check out The Beauty Inside's Facebook page for a complete list of the series.
Stats for Social Film Finales (SPONSORED)
Trending: Older & Buzzing
Research: 6,202 clicks in 191 w
Interest: > 3 minutes
Concept: Intel And Toshiba's The Beauty Inside
Related: 52 examples / 40 photos
Segment: Neutral, 12-55+
Comparison Set: 19 similar articles, including: experimental social films (sponsored), storytelling with social media, and taking the lead role (sponsored).
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