From the weird and wacky to the creepy and disgusting, some toys just weren’t meant for tots. We aren’t talking about those ‘special’ toys that grown-ups might keep in their pleasure chests. These toys are downright frightening. Nightlights and protective blankies are no match for these macabre, nightmare-inducing dolls and plushies.
Implications - The economy inspired a wave of credit-crunched consumers to seek the innocence of childhood. Savvy artists responded by creating toys that appeal to adults' sense of nostalgia but with a subversive form factor, infusing macabre themes to titillate consumers' with dark humor. Companies can take advantage of this phenomenon by creating demented versions of childhood toys for adults.
SCORE
6.7 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 99%
Activity 95%
Freshness 8%
