I can not get over the creepiness of the eye twinkle and smile on teddy's face as he proceeds to strip in these Internet Group, Parental Control Ads.
Even though the campaign asks you to, â€œMake the Internet a safe place.â€ I think it's disturbing to showcase plush toys of a cow, monkey and teddy the bear in various states of undress and body explorations.
I can't look at a monkey or teddy doll the same way anymore.
The message these ads try to get through is that, â€œChildren can learn many things on the Internet.â€
the campaign was created by Neogama/BBH, SÃ£o Paulo, with art director Daniel Prado, and copywriter Patricia Leme.
Photography of the poor toys by Gustavo Lacerda with digital retouching by Alessandra Perez.
Stats for Sexualizing Children's Toys
Trending: Older & Warm
Research: 23,067 clicks in 411 w
Interest: 4 minutes
Concept: Sexualizing Children's Toys
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: top 60 modern trends in may, streamlined screen-free smartwatches, and flexible bracelet smartphones.
Sexualizing Children's Toys
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