This shocking roadkill art installation, featuring mutilated stuffed animals which had been soaked in dirty water, was set up on the streets of New York as part of the recent 'Art in Odd Places' exhibit.
The installation is the work of New York artist L. Mylott Manning, with the aim to examine the reactions of viewers as they realized that the "roadkill" was, in fact, animals made out of cloth.
Implications - Shockvertising is one of the most effective ways for a business or organization to capture attention. While many consumers may initially be put off by such behavior, they will later recall that particular business as providing them with an unusual or unconventional perspective. Consumers will be likely to recall businesses who behave this way in comparison to those who choose not to take risks.
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