This collection of guerrilla innovations are all about unconventional methods of fighting the powers of media and corporations, whether it be through installations or the defacement of property.
From anti-hype asymmetrical advertising to guerrilla grocery branding, this cluster of guerrilla innovations are rebellion at its best.
Implications - The recession forced creatives in every industry to cut back, and savvy street artists used guerrilla art to express their distaste in the state of the economy. Pop-up art exhibits, unconventional ad campaigns and everyday street artists are just some of the manifestations of this phenomenon. Companies can take advantage of this theme by creating spontaneous publicity stunts that shock viewers and capture their attention.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
