Trustocorp Takes Social Mischief to the Grocery Aisles

By: Robyn Currie - Published: Apr 12, 2010 • References: flickr & cakeheadlovesevil.wordpress
Have you ever bought a product in the grocery store, only to take a better look at it and see that it is not the packaging you were expecting? That is what TrustoCorp is all about.

They have replaced the 'Snickers' label with the word 'Bulemia,' and created a 'Nose Job' can of beer where when you are done with it, you can simply smash someone in the face with the can (thus necessitating a nose job). Funny, smart, and getting people's attention, this is just another day in the world of TrustoCorp. Stats for Guerilla Grocery Branding Trending: Older & Warm
Research: 19,474 clicks in 320 w
Interest: 4 minutes
Concept: TrustoCorp
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: guerilla socialvertising, cadbury guerilla marketing, and guerilla marketing trickery.