NexTech, a company specializing in building virtual and augmented reality experiences, has launched a new e-commerce site and AR-based feature for TruLyfe, a supplement brand owned by the company.
The new AR feature, called 'Genie in a Bottle,' is a unique hologram experience. Customers scan QR codes on select supplment bottles, triggering the appearance of a 3D human dietitian in hologram form who aptly details the nutritional information of said supplement. Currently, the feature is available with three Trulyfe products: Tru- C Gummies, Tru - Turmeric +, and rTu - Elderberry + Gummies.
'Genie in a Bottle' is an example of a supplement company adapting to the demands of its demographic – health-conscious prosumers who take the time to inspect ingredient lists and conduct background research. By putting a registered dietician right in front of its customers, the company looks to build trust and gain authority within the competitive supplement market.
Image Credit: NexTech
What's Driving This Trend
- Retail-powered AR Apps
- The AR-based TruLyfe supplement app demonstrates how AR can be utilized to enhance customer experience and build trust.
- Hologram-powered Customer Interaction
- The 'Genie in a Bottle' feature showcases how hologram tech can be utilized to provide customers with a unique and informative experience.
- Ar-powered Product Information
- The AR-based feature demonstrated in the TruLyfe supplement app exemplifies how AR can be utilized to offer customers detailed product information in an engaging way.
Who This Affects Most
- Supplement Industry
- The TruLyfe supplement app offers a model for how supplement companies can utilize AR technology to enhance customer experience and build trust.
- Retail Industry
- Hologram-powered customer interaction provides a unique opportunity for retailers to build engaging experiences for customers and differentiate themselves from competitors.
- AR Technology Industry
- The AR-based Genie in a Bottle feature demonstrates an opportunity for AR tech companies to provide retailers with innovative, value-add solutions for enhancing customer experience.
