Couture fashion films have become an instant favorite among chic crowds. Brands such as Dior, Alexander Wang and Ralph Lauren have given the okay to groups of production, set and lighting assistants, each infusing novel styles into the clips.
Angst style videos and picturesque punk fashion shorts have proved critical to the display of apparel, accessories and cosmetics. Models often take on the roles of actors and actresses with ease, a likely switch given their frequent presence in front of cameras.
There is also much artistic direction involved in fashion films. Bizarre avant-garde scenes fall in line with the labels they represent, often setting the tone for the feel or spirit of the season at hand.
SCORE
2.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 41%
Freshness 8%
