The Donna Mizani ad campaign for 2011 features a film by Smallz + Riskind that blends the evolved music style called dubstep with a fashion commercial to create a sensual, dramatic effect.
The commercial brings dubstep to the fashion world, showing that Donna Mizani, a 23-year-old up-and-coming young designer from LA, is clued into what’s hot and happening. Unlike the many fashion designers who use bland acoustic songs or generic dance music in their commercials, Donna Mizani opts for dubstep, drawing on its overwhelming bass lines and tightly coiled distorted synths to immediately capture the viewer and create a more appealing and unique ad.
Featuring model Kristin Cavallari in avant-garde couture, a face mask and devil horns, the Donna Mizani ad campaign for 2011 boasts ultra-feminine sex appeal.
Stats for Dubstep Fashion Films
Trending: Older & Buzzing
Research: 6,840 clicks in 268 w
Interest: > 3 minutes
Concept: Donna Mizani
Related: 75 examples / 58 photos
Segment: Females, 18-35
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