MADSAKI Joins Schott on a New Collection of Apparel Designs
sacai works together with KaiKai Kiki artist MADSAKI along with heritage American imprint Schott NYC on a new collection of apparel for the Fall/Winter 2022 season. It was first showcased in sacai's seasonal lookbook along with other outerwear silhouettes.
The collaborative range includes blousons made from wool melton, knit cardigans, dropped pullover hoodies, graphic tees, and varsity jackets that are detailed with the artist's M signature over the heart emblem. There is co-branding detailing on the left side of the sleeve and a playful slogan that reads "Sheeple, Zombies, and Kool-Aid" on the back. The rest of the capsule includes the MA-1 flight jackets, cropped jackets, moto jackets, and leather rider jackets -- all of which are set to launch tomorrow.
Image Credit: Madasaki, Kaikai kiki
The collaborative range includes blousons made from wool melton, knit cardigans, dropped pullover hoodies, graphic tees, and varsity jackets that are detailed with the artist's M signature over the heart emblem. There is co-branding detailing on the left side of the sleeve and a playful slogan that reads "Sheeple, Zombies, and Kool-Aid" on the back. The rest of the capsule includes the MA-1 flight jackets, cropped jackets, moto jackets, and leather rider jackets -- all of which are set to launch tomorrow.
Image Credit: Madasaki, Kaikai kiki
Trend Themes
1. Collaborative Streetwear - Opportunity for artists and fashion brands to leverage each other's strengths to create unique collections.
2. Satirical Apparel Designs - Integrating humor and satire in fashion design allows for unique expressions of the brand's personality.
3. Heritage-inspired Silhouettes - Bringing back classic fashion silhouettes with a modern twist appeals to consumers who appreciate traditional design.
Industry Implications
1. Fashion Design - Collaborative streetwear collections demonstrate an opportunity to experiment with new design ideas and tap into new markets.
2. Art - Collaborations with artists offer a new medium to showcase their work and expand their audience.
3. Retail - The inclusion of limited edition pieces and collectible items in collaborative collections increases sales and drives traffic to stores.
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