Gareth Pugh Pitti 2011 is a breathtaking film directed by Ruth Hogben that takes Pugh’s Winter 2011 collection to a mysterious world of rectangular folded designs and body movement. The finished product brings an explosive innovation to fashion films.

The British designer recently presented his Italian fashion debut in Florence at Pitti Immagine #79, showcasing his opulent designs via this unique fashion film. With a mesmerizing futuristic nature, the film’s mysterious world is mixed with climactic sounds that will touch the soul. It captures a succulent religious plot that resembles a journey of souls straggling with darkness to a glorious finale of ethereal and immaculate beings in paradise.

Inspired by religious iconography and Florentine opulence, Ruth Hogben’s spectacular film techniques combined with Pugh’s hyper-modern fashion leads the way in brilliant futuristic fashion films.