The MSGM 2012 Fall/Winter Video Lookbook Sparks the Imagination

By: Romina S. Cortellucci - Published: • References: msgm.it and hypebeast
The MSGM 2012 Fall/Winter video lookbook features a kaleidoscope of florals and fireworks. Created by the NYC-based videographer Luca Finotti, the video, aptly titled 'Flowerworks,' was crafted to feature the designs of the Milan fashion brand MSGM’s latest collection. The explosive video perfectly encapsulates the vision of MSGM’s founder and lead designer Massimo Giorgetti, whose Fall/Winter collection is made up of the bright colors of geometric and floral patterns.

The video sparks the imagination of viewers, illuminating the chic-styled models who appear to be igniting the fashion world. Finotti accompanied this gorgeous explosion of fashion with an equally dynamic soundtrack. The MSGM 2012 Fall/Winter video lookbook features the audio track America by Italian producer Dusty Kid, setting the tone for the stylish and carefree collection.