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Nada Shepherd "Future Fashion/Fashion Future" Replaces Her Runway Show

By: Zoe Badley - Published: Mar 27, 2010 • References: fashiontelevision and thestar
Nada Shepherd, a Toronto fashion designer, presented her fall-winter collection this Wednesday at the Scotia Bank Theatre with the World's first 3-D fashion film. Entitled "Future Fashion/Fashion Future," it was used to replace her usual showcase on the runway.

The 3-D fashion film allows for the different pieces of the Nada Shepherd collection to become vivid and virtually heightened, giving a new perspective that viewers may not have been able to explore on the sidelines of a runway show.

Barbara Atkin, vice president of fashion direction for Holt Renfrew, told the Toronto Star "they will become the norm [3-D fashion film]. Dolby sound changed the way we heard things in the last century. Now 3-D will change the way we see it. With this video Nada has aligned herself with forward thinking, with the future."