The Marni for H&M Line Releases its New Commercial

By: John Ibbitson - Published: Feb 8, 2012 • References: youtube &
In anticipation of the new Marni for H&M collection, which is set to hit select stores on March 8th 2012, the retail giant has just released a new commercial for the line that has just as much creative force behind it as the collections designed from Marni. That's because the commercial was shot by Academy Award winner Sofia Coppola.

Bringing her cinematic style -- which can be be viewed in previous projects such as 'Lost in Translation' or 'Marie Antoinette' -- to this commercial, Coppola creates a vision for Marni in the form of a love story that is set in Marrakesh, Morocco. The beautiful scenes of the exotic locale create the perfect backdrop to highlight the label's clothing. If you weren't already excited about this new collaboration, the Marni for H&M advertisement will undeniably change your attitude. Stats for Moroccan Fashion Films Trending: Older & Mild
Research: 711 clicks in 224 w
Interest: > 3 minutes
Concept: Marni For H&M
Related: 61 examples / 47 photos
Segment: Neutral, 12-55
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