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Individuality-Inspiring Fashion Shorts

The Alexander Wang F/W 2012 Menswear Video Features Celebs

— September 10, 2012 — Fashion
Starring A$AP Rocky, Diplo and Penn Penn Badgley, the Alexander Wang F/W 2012 Menswear Video explores each man's identity.

The short film was created after the designer opened high flagship store in Beijing. With an opening that boasted some of the most chic names in the entertainment district, this video highlights merely three of the most distinguished guests. Each of the men is seen in footage from the store opening as they voice over explaining their individual identity and what inspires them.

The video serves the purpose of showcasing Alexander Wang's Fall/Winter 2012 menswear collection quite tastefully as each of the three celebrities in the video sports his designs. The dynamic designer has done a fantastic job of appealing to his market with cameos in his fashion film by the likes of Azealia Banks and now Diplo, A$AP Rocky and Penn Badgley.
Trend Themes
1. Individuality-inspiring Fashion - Fashion brands can create unique designs that inspire individuality among their target market.
2. Celebrity Endorsements in Fashion - Fashion companies can leverage the power of celebrity endorsements to boost brand awareness and sales.
3. Fashion Film Campaigns - Fashion brands can create cinema-quality videos that showcase their products and tell a story.
Industry Implications
1. Fashion - Fashion brands can capitalize on these trends to create unique and inspiring clothing designs.
2. Entertainment - Entertainment companies can leverage their celebrity clients to partner with fashion brands for endorsement deals and collaborations.
3. Film and Video Production - Companies in the film and video production industry can capitalize on the rising trend of fashion film campaigns by offering their services to fashion brands.
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