Although the whole lumberjack phase seems dead and gone, it doesn't mean that other forms of checkered and plaid fashions haven't surfaced to fill the patterned void. Taking more of a preppy, refined turn, this classic style is one that will never hear the cry 'Timmmbeerrrr!'
From shoes to shirts to skirts, tartan is taking over every garment in your wardrobe.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
POPULARITY
Popularity 82%
Activity 23%
Freshness 8%
