Xampagne Autumn/Winter 2009 Takes Cues From 90s Grunge & 00s Womenswear

By: Marissa Brassfield - Published: Sep 26, 2009 • References: & thefashionisto
This Xampagne Autumn/Winter 2009 campaign features a number of conservative separates and outerwear choices for men, but it's the bubble hem hoodie in the first image that has caught my eye. This stellar cold-weather choice looks like a hybrid between 90s lumberjack grunge and the bubble hems we saw so frequently in women's fashion during the early 00s.

The Xampagne Autumn/Winter 2009 lookbook was photographed and tyled by Takeshi Hanzawa and Shinichi Mita, respectively. The video campaign you see above was directed by Atsushi Umezawa. Stats for Bubble Hem Hoodies Trending: Older & Warm
Research: 6,947 clicks in 347 w
Interest: > 3 minutes
Concept: Bubble Hem Hoodies
Related: 78 examples / 60 photos
Segment: Males, 18-55+
Comparison Set: 29 similar articles, including: 90s grunge hair, 46 derelict chic fashions, and glam rock lookbooks.