This Xampagne Autumn/Winter 2009 campaign features a number of conservative separates and outerwear choices for men, but it's the bubble hem hoodie in the first image that has caught my eye. This stellar cold-weather choice looks like a hybrid between 90s lumberjack grunge and the bubble hems we saw so frequently in women's fashion during the early 00s.
The Xampagne Autumn/Winter 2009 lookbook was photographed and tyled by Takeshi Hanzawa and Shinichi Mita, respectively. The video campaign you see above was directed by Atsushi Umezawa.
Bubble Hem Hoodies
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