You see him walking down the street, the man in the plaid shirt, scruffy beard, using weekends to learn how to chop wood, and fire a rifle. And during the week, he is a marketing executive. What? Oh ya, the Urban-Woodsman, the move towards being as manyly as you can, while staying in the city.
And there is now a guide on how to perfect your look in NYMag, and it hits the nail on the head with how-tos on dressing, growing the most rustic beard, and taking up hobbies that will further his hillbilly street cred (think curing meats, and carpentry). I think the Urban-Woodsman is super hot, so I hope this mode sticks around for awhile.
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