Farm Fashion can be more than ranchy -- cowboy boots and denim vests are not the only things you'll need to be farmtastic. Show your love for agriculture in different ways other than plowing your crops on Farmville. Check out shoes and boots that stand out more than a crop circle. Farm fashion is wearable at your next hoe-down or harvest moon celebration.
Implications - With more and more people calling urban or suburban areas home, there is an urge to reconnect with rural life. Rural life to the urban consumer signifies simplicity, tranquility and a far less chaotic lifestyle than an urban one. Companies should consider ways to exploit pastoral nostalgia as a driving impulse for consumer purchases.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 94%
Activity 61%
Freshness 8%
