British designer Stella McCartney has created an 18-piece organic resort line, exclusively for US retailer Barneys.
Not only is the collection organic, but it is also made from sustainable fabrics while featuring Stella's famous signature styles. Key features from her current collection such as oversized coats, sporty silhouettes and ultra-feminine dresses appear in the eco range.
"It's the first time a major designer has done a collection that's all organic," Barneys' fashion director Julie Gilhart told WWD.
"The collection uses trims and recycled fabric from previous collections and uses a low impact process to dye the clothes. She had to source differently, do new designs and add an extra expense. In talking to other designers there's an interest but maybe they're not as familiar with it as Stella naturally is."
The collection will launch next month, with prices staring from around £300(approx $600).
Stats for Designer Organic Fashion
Trending: Older & Mild
Research: 4,603 clicks in 449 w
Interest: 4 minutes
Concept: Designer Organic Fashion
Related: 64 examples / 49 photos
Segment: Neutral, 18-35
Comparison Set: 23 similar articles, including: smartphone sensitivity software, stainless steel trailers, and shape-shifting desks.
Designer Organic Fashion
More Stats +/-
Stainless Steel Trailers
Smartphone Sensitivity Software