We've featured green walls, inside and out, even green roofs, green dog houses and living interior designs. Etro, always on the cutting edge of style, realized the popularity of covering surfaces in live vegetation and produced an edible runway at the Fall 2008 men's show.
The catwalk was decorated like a garden, the models walking between rows of what could easily have been their post-show dinner. There were real herbs and even dirt at the Harvest Style show, the perfect title for the farming-inspired collection.
The clothes themselves were hip, not granola at all. Instead of boring neutral hemp and organic cotton, there were rich fabrics like purple velvet and funky patterns like veggie and coffee bean prints. In fact, the colours were all really eye-popping, with lots of spinach green, squash orange and vibrant eggplant shades.
There was nothing hippie about this collection, if anything I'd it could be summarized as flamboyant. Along with flora-inspired colours and vegetation on the catwalk, some of the models carried murses overflowing with fresh veggies.
Stats for Edible Runways
Trending: Older & Warm
Research: 4,798 clicks in 420 w
Interest: > 3 minutes
Concept: Edible Runways
Related: 62 examples / 48 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: smart breast pumps, contextual smartphone dials, and beard branding concepts.
More Stats +/-
Contextual Smartphone Dials
Smart Breast Pumps
Beard Branding Concepts
Fresh Botanical Offices
Taco Mask Snapchat Lenses