Here is a fun fact for all you happy-go-lucky people out there. The happy birthday song was created by two kindergarten teachers from Louisville, Kentucky (great city) in 1893. It is now arguably the most recognizable song in the English language.
This cluster gives us all a chance to celebrate the joy which stems from singing the happy birthday song, seeing a birthday suit or just shoving some cake into a little kid's face.
Implications - Consumers appreciate birthdays because it's a celebratory occasion dedicated to one particular individual. That person feels empowered because much effort is placed into the happiness of that one individual on his or her particular birth date. Corporations may consider adapting a birthday model for consumer service and treat customers with exceptional celebratory care in order to strengthen consumer relations.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
