Harvey's Celebrates 50th Birthday With Edible Gifts for Customers
Christina Butty — June 16, 2009 — Lifestyle
References: harveys
Fast food chain Harvey's is giving customers a coupon for a free original burger on your next visit, when you buy any burger.
This deal is being offered to celebrate the chain's 50th birthday. A free original Harvey's hamburger is in fact, 'a beautiful thing'.
Congratulations, and happy birthday Harvey's!
Implications - Free is a language that everyone can speak, so it's a brilliant move on Harvey's part to implement this kind of advertising strategy. The genius behind it is that even people who might never have visited their restaurants would be inclined to get in on the action in hopes of gaining an incentive, building positive brand recognition and potential for more loyal customers.
This deal is being offered to celebrate the chain's 50th birthday. A free original Harvey's hamburger is in fact, 'a beautiful thing'.
Congratulations, and happy birthday Harvey's!
Implications - Free is a language that everyone can speak, so it's a brilliant move on Harvey's part to implement this kind of advertising strategy. The genius behind it is that even people who might never have visited their restaurants would be inclined to get in on the action in hopes of gaining an incentive, building positive brand recognition and potential for more loyal customers.
Trend Themes
1. Free Burger Incentives - Harvey's 50th birthday promotion using free burger incentives to gain potential loyal customers is a disruptive innovation in fast food marketing.
2. Birthday Promotions - Birthday promotions are a trend that companies can use to celebrate milestones, gain customer loyalty, and create positive brand recognition.
3. Incentivized Advertising - Incentivized advertising, such as free products, can be used to entice potential customers and build brand loyalty.
Industry Implications
1. Fast Food - The fast food industry can use free incentives to gain potential loyal customers and increase brand recognition.
2. Marketing - The marketing industry can innovate advertising strategies by using free incentives as a promotional tool.
3. Retail - The retail industry can use birthday promotions to celebrate milestones, gain customer loyalty, and create positive brand recognition.
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