‘Cinderella' Carriages

Australia's Gilded Birthday Gift to the Queen of England

The Queen of England is getting some new wheels for her 80th birthday, courtesy of Australia. Her brand new carriage is only the second one for the royal family, and its bling beats the original carriage by a long shot.

The personalized high rider is called the Britannia and is thought to cost about $1.5 million. It’s anticipated that this will be the carriage that Prince William and Prince Harry will ride in when they marry.

Photos are scarce, but a BBC special will show the Britannia’s move from Australia, where it was made, to England. We do know, however, that the door handles were made by a jeweler and include 24 diamonds and 130 sapphires.

Luxury Carriages
There is a trend in creating high-end, customized carriages for the transportation of royalty and the wealthy.
Jewelry Embellishments
There is a trend in using jewelry to add luxurious and unique elements to high-end goods, like carriages.
Personalized Transportation
There is a trend in creating personalized modes of transportation for the wealthy and those in positions of power and privilege.

Sectors Adopting This

Luxury Transportation
The high-end transportation industry has opportunities to innovate by incorporating personalized and unique features into their products.
Jewelry Design
The jewelry industry has opportunities to collaborate with other industries to add value and luxury to their products.
Event Planning
The event planning industry has opportunities to provide personalized and luxurious experiences for the wealthy, including unique modes of transportation.
SCORE
2.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 50%
Freshness 8%

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