She’s plastic, doesn’t look a day over 19, and is 50 years old this year. Barbie has been an Air Force pilot, Presidential candidate and even an astronaut. But this year she plays the role of Queen. From fashion shows all about her to customized pink cars and designer inspired runway fashion, the Barbie craze is in full swing. This year marks the celebration of 50 years of Barbie, and she is still the Girl Who Has Everything.
Barbie’s birthday was celebrated in true celebrity style on March 9th at a Malibu mansion that was professionally decorated for this fictionalized icon. The love, obsession and craze over this pink-clad, blonde bombshell is still strong, and after 50 years she still reigns, only now, the world is her kingdom!
SCORE
5.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 72%
Freshness 8%
