Our society has become adapted to a high right of innovation, fueling a demand for both material goods and service to be delivered at an all-time high rate. Consumers want things, and they want them now. Designs that cater to this desire for ‘instant’ gratification have become increasingly popular in recent years, and incredibly diverse.
Instant innovations go beyond fast food and instant messaging to encompass things like instant furniture and real people translators on demand. The cluster below highlights an array of ‘instant’ products that showcase the types of things people no longer have the patience to wait for.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 81%
Activity 27%
Freshness 8%
