Polaroid 2.0 - The PoGo Portable Instant Digital Prints

There has been much sadness over Polaroid’s decision to discontinue making the iconic box cameras that produced instant, rectangular pictures. Polaroid, realizing they really did have a great thing, are releasing a more modern solution: an palm-sized printer that will instantly print photos beamed from a cell phone camera. Within 30 seconds, you’ll have a full-colour image you can pass on right there and then.

“The printer, which connects wirelessly by Bluetooth to phones and by cable to cameras, will cost about $150,” the NY Times says. “The images are 2 inches by 3 inches, the size of a credit card. The new printers are so lightweight that a Polaroid executive demonstrating them recently had three tucked unnoticeably into various pockets of his trim jacket, whipping them out as if he were Harpo Marx.

“The printer opens like a compact with a neat, satisfying click. Inside, no cartridges or toner take up space. Instead, there is a computer chip, a 2-inch-long thermal printhead and a novel kind of paper embedded with microscopic layers of dye crystals that can create a multitude of colors when heated.”

The white framed photographs were so beloved, websites were launched in memory of the old school apparatus.

Retro Support Groups - Save Polaroid (GALLERY)

As new technologies rise, old technologies fade. While most people take is as a sign of the times, some consumers fight the change. Save Polaroid, for example, is a blog that was developed after news broke in February the company would stop producing the instant film as well as the big, boxy cameras… [More]