Superstar is Nightlife on Demand

By: Marissa Brassfield - Published: Dec 18, 2008 • References: be-at
Not all of us are privileged enough to live in stumbling distance of the world's hottest club cities, and none of us can be in all of these cities at once--without b@.

b@ is an interactive website that aggregates streaming video feeds from dozens of global venues. According to b@, their partners include the top 50 DJs in the world as well as the most influential music promoters and venues from Ibiza to Singapore and New York City. Each venue is equipped with four webcams to stream the club scene as it unfolds.

A free membership to b@ unlocks this footage as well as a number of other social networking features. b@ users can tag themselves in a video, embed video in profiles and websites, send video links to friends, upload their own music, and connect with fellow clubgoers.

The video above is from Swedish House Mafia at Gatecrasher in May 2008. Stats for Clubbing Via Webcam Trending: Older & Average
Research: 4,283 clicks in 388 w
Interest: 3.2 minutes
Concept: Clubbing Via Webcam
Related: 36 examples / 28 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: get paid to party, rooftop bars, and realtime nightlife hotspots.