eBay Give a Toy store Makes Generosity Easy with Phone App
Felicia Moursalien — November 28, 2011 — Marketing
References: youtube & creativecriminals
Giving around the holiday season keeps getting easier and easier as phone apps makes consumption in general a click away, and with the eBay Give a Toy Store donating to children is a snap. The initiative started with an interactive toy store in New York and San Fransico where consumers could scan the tags of toys and with a downloadable app, easily have that toy donated to a child. Classic toys such as teddy bears and train sets were available for donation. The store itself was interactive. Toys could come to life if initiated or consumers could change the store front from night to day.
This eBay Give a Toy store combines interaction, facility and people's good will around the holidays to bolster its brand. Window shopping never felt this good. Visit www.ebay.com/giveatoystore
This eBay Give a Toy store combines interaction, facility and people's good will around the holidays to bolster its brand. Window shopping never felt this good. Visit www.ebay.com/giveatoystore
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