Rock Arsenal Makes You Break Your Way to Your Apparel
References: behance.net & lovelypackage
These Rock Arsenal t-shirts come in a smashing packaging idea. Not only does putting t-shirts into beer bottles attract a particular segment of cool customers, but the novelty of having to break a bottle in order to get your t-shirt should have you lining up to get your hands on one of these things.
The Rock Arsenal beer bottle packaging idea is the work of the talented Anna Leushina whose other innovative design ideas can be seen on her Behance Network page. Be careful if you are going to get one of these Rock Arsenal t-shirts though. You wouldn't want to accidentally cut yourself on glass shards.
Implications - The user experience starts at the package-unwrapping stage and this experience is often neglected by product designers. Corporations looking to gain an edge over their competitors may package products in much more engaging and interactive ways that will make consumers take notice.
The Rock Arsenal beer bottle packaging idea is the work of the talented Anna Leushina whose other innovative design ideas can be seen on her Behance Network page. Be careful if you are going to get one of these Rock Arsenal t-shirts though. You wouldn't want to accidentally cut yourself on glass shards.
Implications - The user experience starts at the package-unwrapping stage and this experience is often neglected by product designers. Corporations looking to gain an edge over their competitors may package products in much more engaging and interactive ways that will make consumers take notice.
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