The chart, which is an advertisement for the beer company, is a unique tap into the popularity of flowcharts and infographics. Instead of actually leading to different beer choices, the flow chart points to one awesome answer -- Mountain Goat Beer.
The Mountain Goat Beer flowchart is the perfect way to advertise the brand. Instead of a boring advertisement, the flowchart is fun and will make anyone want to crack open a bottle of Mountain Goat brew.
Implications - Companies can capitalize on using infographics and flow charts to advertise their products. Audiences want to have an interactive advertisement and by doing this, the company taps into using print (which has a long-lasting frequency rate) while allowing a positive relationship to form with the consumer through the quiz.