From James Franco fronting the campaign for Gucci by Gucci Pour Homme, to Justin Timberlake as the face of Play by Givenchy, Hollywood stars are in demand when it comes to perfume marketing.
And when Hollywood stars are not as lucky as James Franco in scoring the lucrative campaigns, they come up with their own fragrance. Britney Spears, Jennifer Lopez, Jessica Simpson and Halle Berry are just a few of the celebs coming up with their own perfumes.
See the ad campaigns for all these and more below.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 64%
Freshness 8%
