Josh Hartnett in Emporio Armani Diamonds for Men

By: mediterranean - Published: • References: fragrantica
Emporio Armani has unveiled the ad campaign for its new perfume, Diamonds for Men, featuring Hollywood actor Josh Hartnett. Diamonds was created in cooperation with L’Oreal for urban, young men.

The bottle of Emporio Armani Diamonds for Men was designed by Giorgio Armani himself in the shape of a square-cut diamond.

Arriving in August 2008, the perfume was created by Jacques Cavallier of Firmenich. According to Fragrantica, “It contains gourmet-woody aromatic juicy, with an unusual gourmet reversal in the top notes. The perfume opens with sparkling, sweet aromas of bergamot, with Guaiac, vetiver, cedar, Szechuan pepper, cocoa and ambroxan.”

Fashion photographer Mario Testino shot the printed ads for the campaign while David Slade directed the video commercial.

The perfume will be available in 30, 50 and 75ml EDT, 75 ml aftershave, 200 ml bath and 75 ml deo stick. Stats for Celebrity Perfume Ads Trending: Older & Buzzing
Traction: 26,558 clicks in 330 w
Interest: > 3 minutes
Concept: Celebrity Perfume Ads
Related: 61 examples / 47 photos
Segment: Males, 12-35
Comparison Set: 22 similar articles, including: 23 spectacular south american spots, fast food infographics, and eclectic swimsuit photoshoots.