Paris Hilton's 4th Fragrance
Can-Can Inspired Perfume
Implications - This fragrance by socialite and entrepreneur Paris Hilton is designed with a burlesque dancer theme. Celebrity fragrances typically embrace an emotion or iconic aesthetic to appeal to consumers who wish to embody that vibe. Designers can take advantage of this market by identifying emerging hobbies and interests in the mainstream, infusing these ideas into a fragrance and using a memorable watchword for marketing purposes.